Category: Cinematography

  • Production Design – Hotels

    When Yield Planet reached out to us for a commercial, they requested for something sleek that would work as a pitch to investors. Our goal for this commercial was to capture the everyday life of a hotel manager using this product.

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  • Behind The Scenes – Keep Trying, Dad

    Check out photos from behind the scenes of "Keep Trying, Dad," our winning commercial for Chloraseptic. In this commercial, we opted for a brightly-lit sitcom look using a handheld DSLR. A neutral wardrobe against a modern looking set provided for a casual feel, while certain colors (the fruit, for example) were saturated to give a cheerful contrast.

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  • Nothing Beats A Crowd Of Gorgeous Ladies

    Directing this commercial spec Homecoming for the AXE Astronaut campaign was both a blast and an ambitious feat! Somehow, it went smoothly despite having to co-ordinate a crowd of gorgeous ladies to meet in the heart of the road closures from the LA Marathon. The crowd's goal was to run across the field determined to pounce on the imaginary astronaut. Mike Dominic, our fully equipped DP, had an array of lenses for the Canon 7D to shoot all the various scenes.

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  • Behind The Scenes – A Good Clean Fight

    Last weekend we had our shoot for Ivory bar soap. As you may already know, the tagline for the company is "keep it pure, clean and simple." Director Jackie Chang centered her script around this tagline. It involved an arm wrestle between a son and his father, while the mother watches on, smiling.

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  • Presenting… The World of Anomo!

    Anomo is a social mobile app geared to democratize how we socialize. How? You get to see all the people nearby at your location such as your coffee shop, dormitory, bar or event... the catch is, everyone’s anonymous including you. Instead of a real picture, Anomo brings a new flavor by using avatars and key informational tags such as “graphic designer” or “foodie” to level the playing field.

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